Explore the use of colour

In illustrator we have be set a task to choose which colours we believe would work better for different businesses around the Wagga Wagga area. 

The Lawson Motel

Colour: Dark/Warm Purple

Reasoning: This motel in Wagga Wagga is classy and sophisticated so i believe that a deep purple and maybe a silver for the writing instead of the gold would look a lot more classy.

This colour is related to sensibility and beauty. 

Hungry Jacks

Colour: Yellow and Red

Reasoning: The colours used in the logo i find are working well together. the colours red and yellow are both energetic and draw the eye. Many restaurants use these colours in there logos to they are bight and stand out many people also say that warmer colour like the colour red increase our appetite.

Fitzpatrick Real Estate

Colour: Blue and White

Reasoning: The Fitzpatrick is a local real estate agent. i beleive their logo is using to many colours that makes the logo look over crowded. for this logo i beleive that just the blue that has been used and a white would have a greater impact.

the colour blue represents confidence and loyalty which if you are purchasing a house you want a "loyal and confident" agent. 

Crown Computers

Colour: Royal Blue and White

Reasoning: The colours for this logo i believe work well together. again the colours blue and white represent 'loyal, confident and success' because this business is a computer repair business i believe that a confident and successful image is crucial for their reputation. 

Matt Jenkins Homes 

Colours: Brown and Gold

Reasoning: the reason i have chosen a brown and a gold colour for this logo is because brown is a woody constructive colour and i believe that it would work well for a house construction business. Gold is also a colour that stands for wealth.

Romanos Hotel

Colour: Burgundy/purple and black 

Reasoning: i believe the colours of this logo should be a burgundy and black. i have chosen the burgundy colour because it is the colour that they have painted the building. These colours also give the hotel a sophisticated and classy look which can be good for their reputation. 

Beyond Blue

Colour: Blue and Grey

Reasoning: the reasons i have picked the blue colour for this is because beyond blue and a helpline for depression and anxiety. the colour blue can represent calm, secure and trustworthy which is a relevant image for a depression helpline, while the they is a soothing colour which represents stability.

World Vision

Colour: Orange and Black

Reasoning: The colours that have been used for this logo i believe are very well thought out. The colour orange relates to High-Spirits and Youth which is relevant to this sponsor group because they help give children with needs over in less wealthy countries high spirits.