My Role in the Kidsons Logo Assesment

Role: Business card designer

For the last couple of weeks we have been designing a logo and various other business stationary for a local cycle shop in the main street of Wagga Wagga called 'Kidsons Cycles.' Once we had all decided on a logo that the client was happy with, everyone in the class were set separate roles to design different implements of stationary.
My role was to design a business card. I chose to do a double sided business card as appose to the old one sided card that made all the information seem crowded. I also used a white and grey background and tied the grey in on the back with a grey sprocket. I also copied the information such as the bike brands and placed them onto the front of the card with just the logo.

Advance Features of Computer Applications Test

In illustrator we were given a test to recreate 4 separate images using different tools in illustrator. the top image is the image that we received and the image below are my versions. the 4 tools used were the blend tool, gradient mesh, distort mesh and the perspective tool.

Originals

Mine

Rapid Logo Study

For this task we were given a name of a fake business 'trident grill' and we were asked to create a hand drawn logo in both color and black and white.we when had to go around the class and give all of the logos a score from 1 to 5, 5 being the highest. the top image are the ones that a created. and the bottom image is the winning logo. i believe mine wasn't the winner because i could have been more creative in my designing. 

My logos

Drakies winning logos

Childrens Map

At tafe we were given a task to create a children's map of Australia. we had to illustrate everything by hand in illustrator. this is my final product.

Rapid Logo Study

For this task we had to design hand drawn logos for a faux childerens play centre called "Pip-squeaks" we had to draw one coloured logo that we liked and then draw it again in black and white.

We then had to score everyones in the class the following are mine and the winning logos.

Mine (Colour)

Mine (Black & White)

Tanias' Logo

Katelyns' Logo

Katelyns' Logo ( Black & White)

The two top images are images of mine that i created and the bottom four image are the ones that won as their was a tie.
I believe mine wasn't the winner because i could have made them more colorful and attractive to the younger children generations.

Business Stationary Project (Hoot Kidswear)

Business Card (Front)

Business Card (Back)

LetterHead

With Compliments

Bad points: move the with compliments text, make the owl lighter and use different types of text eg: italics, bold, etc.  

Business stationary project (Mango Creative)

Business Card (Front)

 Business Card (Back)

LetterHead

WithCompliments

Bad Points: Make the pink brush used in the with compliments and the letterhead ligher.

Business Stationary project (Smith & Jones Lawyers)

Business Card

LetterHead

With Compliments

Bad points: Make the logo look meaner, use bold and italics

Blend Tool

Logo Design; Explore the use of colour (Kidsons logo redesign)

For the last few weeks in illustrator we have been redesigning a logo for a logo cycle shop called 'Kidsons Cycles' the following image are my variations of the logo. In this logo i have chosen to use a sprocket as the 'O' as i believe it is a relevant symbol for cycling. The top two logos (with the blue and the orange i have chosen to use these colours for the fact that this is what the client has requested. The bottom two logos i have chosen to use green and a brown shades. i believe that these colours could work for the fact that cycling is an outdoor sport and green and browns are earthy natural colours (trees, grass, wood, leaves) 

Kidsons Concepts

Rapid Logo Study #1 (Snappy Jim's Mowing Service)

In Photoshop we were all set a task to create a logo to a business for a name that was provided for us. 

The name of the business that was chosen was 'Snappy Jim's Mowing Service' we were then given an hour maximum to hand draw something that was in both colour and black and white.

After we had finished drawing we then all had a critique each others work according to how we felt about the logo. the scores were out of 5. the maximum score you could have received was 45, I received 25. The following image is my final product. 

The following image is the winning logo from the task, this logo scored a total of 35. 

Gradient Mesh exercise

In illustrator we were given a tutorial to follow on how to create a gradient mesh. This is my first attempt at a gradient mesh.

Colour Assessment; Colours and Emotions

In Illustrator we have been given our first assessment for semester 2. This assessment was to create 3 separate  designs to show each of the different emotions that were chosen for us. The three emotions that were chosen were Calm, Excitement and Anger. the following images are my final products.

Calm 

For this particular image I have chosen to use a various number of soft artistic brushes in Illustrator and also geometric circles with blur effects applied, to the illusion of water and bubbles. The reasoning behind this technique is because I believe that water and bubbles are an effective symbol for calm. I have also chosen to use soft blue tones for the fact that in colour definition the meaning to blue represents calm peace and tranquility (http://www.logocritiques.com/resources/color_psychology_in_logo_design/) Blue tones can have a calming effect on people when looked at, this is why in interior design blue is quite a popular shade in bedrooms and rooms that need to be calming.

Anger

For this design, at the time i was angry. i channeled my emotion into this image and this is what i have come up with. For the background i have used different shades of red. In colour psychology the definition for red is angry and aggressive so this is why i have chosen to use this colour for this particular image (http://www.logocritiques.com/resources/color_psychology_in_logo_design/) For the rest of the image i have used a various number of grunge brushes. I have then drawn over the page with these in an angry fashion so it gives you a 'sharp' abstract confusing design.

Excitement

This image was to communicate the emotion excitement. I started out by using a yellow background which i believe that yellow is an appropriate colour for excitement (http://www.cottagehomedecorating.com/meaning-of-colors.html) I then used geometric rectangles and a large orange oval to create a bright abstract 'sun' like image and a number of brushes placed across the middle of the page. After this i then used the warp and twirl tool to give the illusion of a heart monitor like the ones found the the hospital. i have made the lines look like the person is exited.

Inspirational Photography

Deviant Art Artists

Avarie Harvey Photography

Inspirational Digital Art